Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast

Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach’s new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied… Continue reading Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast

Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast

If you keep getting the same lemons out of your traditional life choices, it might be time to try making some financial lemonade. That’s how investor and executive Zack Friedman like to look at it, and what he advises the folks who read his articles on Forbes or attend one of his presentations. Zack also… Continue reading Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast

Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast

It’s the 21st century, and we all have inexpensive access to clouds full of computing power to help us manage our contact networks. But what good is the information if we don’t know how to use it? Zvi Band has spent years helping customers of his Contactually CRM develop and maintain meaningful relationships to further… Continue reading Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast

April Dunford Can Help You Be Obviously Awesome on Hack the Process Podcast

What does it mean to position your business? You probably think you know, but after years as a marketing executive and consultant, April Dunford’s fresh perspective might surprise you. In her new book, Obviously Awesome, April digs into the relevance of positioning, and shows us step by step how to execute it and solve myriad… Continue reading April Dunford Can Help You Be Obviously Awesome on Hack the Process Podcast

Dr. Kami Anderson and Dr. Joy Wiggins Take Feminism From Sabotage to Support on Hack the Process Podcast

Sometimes you need to name a phenomenon before people can admit that it’s real. That’s how Dr. Joy Wiggins and Dr. Kami Anderson approached the challenge of writing “From Sabotage to Support,” a book about how women of all backgrounds sometimes sabotage each other in the workplace, and how recognizing this reality can help them… Continue reading Dr. Kami Anderson and Dr. Joy Wiggins Take Feminism From Sabotage to Support on Hack the Process Podcast