When you think of lead generation, you might imagine churning out a quick return on a clever Facebook ad with an affiliate link. But for Anthony Sarandrea, founder of Siteflood, it’s an opportunity to build a lifetime relationship and create real value, both for his business clients and for the customers he can introduce them… Continue reading Anthony Sarandrea Generates Leads by Delivering Value on Hack the Process Podcast
Tag: mentorship
Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast
It’s the 21st century, and we all have inexpensive access to clouds full of computing power to help us manage our contact networks. But what good is the information if we don’t know how to use it? Zvi Band has spent years helping customers of his Contactually CRM develop and maintain meaningful relationships to further… Continue reading Zvi Band Can Help You Leverage Your Sphere of Influence on Hack the Process Podcast
Bill Wooditch Teaches the Philosophy of Failure on Hack the Process Podcast
Life doesn’t always give you the best choices, but knowing what to try and being willing to fail can lead to the most valuable lessons. That’s how Bill Wooditch translated his early frustrations in sales into running a $100 million company while building a career as a speaker and writer, including his new book, “Fail… Continue reading Bill Wooditch Teaches the Philosophy of Failure on Hack the Process Podcast
Integrative Thinking for Better Choices with Jennifer Riel on Hack the Process Podcast, Episode 63
When you have to make a tough choice, what process do you follow? Do you seek common ground and compromise, or dig in your heels and insist on your original perfect vision? It turns out there may be a third option. Jennifer Riel has been working with Roger Martin to share their research on integrative… Continue reading Integrative Thinking for Better Choices with Jennifer Riel on Hack the Process Podcast, Episode 63
Blowing Up Best Practices with Steve Goldbach on Hack the Process Podcast, Episode 62
As Chief Strategy Officer at Deloitte, Steve Goldbach has had a chance to observe all the time-honored best practices at some of the biggest companies in the world. What he realized was that following best practices can be an excuse for not paying attention to what really matters. Steve’s new book, Detonate, co-authored by Geoff… Continue reading Blowing Up Best Practices with Steve Goldbach on Hack the Process Podcast, Episode 62