When you think of lead generation, you might imagine churning out a quick return on a clever Facebook ad with an affiliate link. But for Anthony Sarandrea, founder of Siteflood, it’s an opportunity to build a lifetime relationship and create real value, both for his business clients and for the customers he can introduce them… Continue reading Anthony Sarandrea Generates Leads by Delivering Value on Hack the Process Podcast
Tag: interview
Dr. Tara Peters Offers Help for Demotivated Employees on Hack the Process Podcast
Demotivation is not the opposite of motivation according to Dr. Tara Peters, because different factors usually cause people to become motivated or demotivated. Dr. Peters has been researching demotivation for years through her academic work in organizational behavior as well as direct consulting in the business world. She’s also co-authored a book called The Demotivated… Continue reading Dr. Tara Peters Offers Help for Demotivated Employees on Hack the Process Podcast
Denise Liebetrau Can Help You Earn What You’re Worth on Hack the Process Podcast
Do you ever wonder what’s going on in the minds of the Human Resources folks when you’re negotiating your salary? Denise Liebetrau has been on both sides of the HR desk, and she’s spent the past several years coaching job candidates about how to recognize their true value and ask for appropriate compensation. In this… Continue reading Denise Liebetrau Can Help You Earn What You’re Worth on Hack the Process Podcast
Josh Zloof Wants to Make the World a Better Cup of Instant Coffee on Hack the Process Podcast
Instant coffee has a bad reputation, and you may think it’s well earned. But that means there’s room for disruption, and Josh Zloof’s company, Sudden Coffee, has patented a process for capturing all the flavor of the world’s best coffee and packaging it in a convenient test tube. In this episode of Hack the Process,… Continue reading Josh Zloof Wants to Make the World a Better Cup of Instant Coffee on Hack the Process Podcast
Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast
If you keep getting the same lemons out of your traditional life choices, it might be time to try making some financial lemonade. That’s how investor and executive Zack Friedman like to look at it, and what he advises the folks who read his articles on Forbes or attend one of his presentations. Zack also… Continue reading Zack Friedman Turns Life’s Lemons Into Lemonade on Hack the Process Podcast