Helping Startups Do Their Own PR with Alistair Clay on Hack the Process Podcast, Episode 65

Ten years as a journalist and another ten running a public relations agency gave Alistair Clay the skill to spot a newsworthy story and the experience to help make it stand out. Along the way he and his wife, Gemma, developed Class-PR as a way to help startups and entrepreneurs learn how to frame and pitch the qualities that make their businesses unique without relying on an expensive external agency. In this episode of Hack the Process, Alistair will tell us what drove him to turn the PR mentoring he was doing one-on-one into a course, how he found a coach and benefitted from that relationship, and how he and Gemma leveraged their different personalities and skill sets in building and running a business together.

Where to find Alistair online


30% discount on the FAMOUS program:

Arc Seven:


Resources Alistair mentioned:




The Guardian:

Gemma Clay:

The Daily Mirror:

Piers Morgan:


Associated Press:

Press Association:

Jonny Nastor of Hack the Entrepreneur:

The Inside Out Revolution by Michael Neill:

Published by M. David Green

The host of Hack the Process, M. David Green is a writer and agile business coach, and the founder of Agile That Works, a consultancy that helps people in engineering organizations collaborate more effectively to make constant improvement a daily practice.

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