Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast

Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach’s new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied his own concepts when editing his book, what behavioral design can teach companies like Nike and Capital One about their current customers, and why our unconscious associations have such an impact on the choices we make.

Where to find Will online:

Website: https://www.will-leach.com/

TriggerPoint Design: https://www.triggerpointdesign.com/

Marketing to Mindstates: https://www.will-leach.com/book

LinkedIn: https://www.linkedin.com/in/william-leach-b5b80425/

Twitter: https://twitter.com/mmindstates

Facebook: https://www.facebook.com/MMindstates/

Resources Will mentioned:

PepsiCo: https://www.pepsico.com/

E. Tory Higgins: https://en.wikipedia.org/wiki/E._Tory_Higgins

Daniel Kahneman: https://kahneman.socialpsychology.org/

Abraham Maslow: https://en.wikipedia.org/wiki/Abraham_Maslow

Playboy: https://www.playboy.com/

Enneagram: https://en.wikipedia.org/wiki/Enneagram_of_Personality

Nike: https://www.nike.com

Under Armour: https://www.underarmour.com/

Capital One: https://www.capitalone.com/

Predictably Irrational by Dan Ariely: http://danariely.com/books/predictably-irrational/

Published by M. David Green

The host of Hack the Process, M. David Green is a writer and agile coach.

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