Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach’s new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied his own concepts when editing his book, what behavioral design can teach companies like Nike and Capital One about their current customers, and why our unconscious associations have such an impact on the choices we make.
Where to find Will online:
Website: https://www.will-leach.com/
TriggerPoint Design: https://www.triggerpointdesign.com/
Marketing to Mindstates: https://www.will-leach.com/book
LinkedIn: https://www.linkedin.com/in/william-leach-b5b80425/
Twitter: https://twitter.com/mmindstates
Facebook: https://www.facebook.com/MMindstates/
Resources Will mentioned:
PepsiCo: https://www.pepsico.com/
E. Tory Higgins: https://en.wikipedia.org/wiki/E._Tory_Higgins
Daniel Kahneman: https://kahneman.socialpsychology.org/
Abraham Maslow: https://en.wikipedia.org/wiki/Abraham_Maslow
Playboy: https://www.playboy.com/
Enneagram: https://en.wikipedia.org/wiki/Enneagram_of_Personality
Nike: https://www.nike.com
Under Armour: https://www.underarmour.com/
Capital One: https://www.capitalone.com/
Predictably Irrational by Dan Ariely: http://danariely.com/books/predictably-irrational/
