What does it mean to position your business? You probably think you know, but after years as a marketing executive and consultant, April Dunford’s fresh perspective might surprise you. In her new book, Obviously Awesome, April digs into the relevance of positioning, and shows us step by step how to execute it and solve myriad business challenges along the way. In this Hack the Process interview, April will tell us how she structures her consulting business to optimize the lifestyle she prefers, why she decided to self-publish her book, and what we can do today to discover the secret sauce that makes our own offerings special.
Where to find April online
Obviously Awesome: https://aprildunford.com/obviously-awesome/
Resources April mentioned:
Positioning: The Battle for Your Mind by Al Ries and Jack Trout: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586