Christian Terwiesch Strategizes Around Continuous Customer Relationships on Hack the Process Podcast

Can modern businesses learn to leverage the fact that we’re all constantly connected through our computers, phones, and smart devices to build long-term relationships with their customers? Christian Terweisch and his co-author have a new book, Connected Strategy, which explores the opportunities and tradeoffs of some of the different approaches companies are trying, and where… Continue reading Christian Terwiesch Strategizes Around Continuous Customer Relationships on Hack the Process Podcast

Video Marketing as a Product with Jason Hsiao on Hack the Process Podcast, Episode 66

A decade before most of us were even thinking about cloud computing, Jason Hsiao and his team of cofounders at Animoto were testing the waters with a service that let people create and edit full-speed video in the browser. Now Animoto’s history of obsession with all things video marketing has positioned them as a solid… Continue reading Video Marketing as a Product with Jason Hsiao on Hack the Process Podcast, Episode 66