Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast

Are you sometimes surprised by how your customers respond to your marketing efforts? Will Leach’s new book, Marketing to Mindstates, may provide insight into how behavioral design can help you craft a message that speaks to the mindstate of your target audience. In this episode of Hack the Process, Will tells us how he applied… Continue reading Will Leach Helps You Understand Your Customer’s Mindstate on Hack the Process Podcast

April Dunford Can Help You Be Obviously Awesome on Hack the Process Podcast

What does it mean to position your business? You probably think you know, but after years as a marketing executive and consultant, April Dunford’s fresh perspective might surprise you. In her new book, Obviously Awesome, April digs into the relevance of positioning, and shows us step by step how to execute it and solve myriad… Continue reading April Dunford Can Help You Be Obviously Awesome on Hack the Process Podcast

Video Marketing as a Product with Jason Hsiao on Hack the Process Podcast, Episode 66

A decade before most of us were even thinking about cloud computing, Jason Hsiao and his team of cofounders at Animoto were testing the waters with a service that let people create and edit full-speed video in the browser. Now Animoto’s history of obsession with all things video marketing has positioned them as a solid… Continue reading Video Marketing as a Product with Jason Hsiao on Hack the Process Podcast, Episode 66

Better is Better than Perfect With Byron Morrison on Hack the Process Podcast, Episode 61

Few of us grow up learning how to eat well and live a healthy lifestyle. That reality confronted Byron Morrison when his father was diagnosed with colon cancer. Byron took that as a challenge to learn the science behind what he needed to know to help himself and his father get healthier and stay that… Continue reading Better is Better than Perfect With Byron Morrison on Hack the Process Podcast, Episode 61

Turning Quizzes Into Customer Engagement with Josh Haynam on Hack the Process Podcast, Episide 53

You’ve probably tried one of those quizzes on Facebook that asks what superhero you would be, or what your sales style says about you. What you might not have known is how important quizzes like that can be for acquiring customers and building a relationship with them. In this episode of Hack the Process we… Continue reading Turning Quizzes Into Customer Engagement with Josh Haynam on Hack the Process Podcast, Episide 53