The problems we face can sometimes show us the path we need to follow. Brothers Guy and Ilan Ferdman learned this early, transforming their personal struggles with depression and financial hardship into a marketing and personal transformation business, Satori Prime, that lets them explore their own educational growth while also helping others. In this episode of Hack the Process Guy and Ilan will tell us why their business model keeps evolving instead of following a fixed pattern, what it feels like to discover abundance by mindfully embracing discomfort and fear, and how they went from doing everything in their business themselves to letting go of the details and trusting the process.
The publishing industry has changed dramatically in the past ten years, and Tom Corson-Knowles is helping new authors navigate the choppy waters. Tom took the lessons he learned when he set out to self-publish his first book and started sharing them, building a following and a new mission along the way. He now publishes courses for writers and provides boutique publishing services. In this episode Tom will explain how his early failures in traditional publishing guided him toward self-publishing, what it took to get his first ebook to monthly sales of over $10,000 in its first year, how he leverages the power of collaboration with other industry leaders, and what techniques he uses to delegate tasks to his team so he can focus on what he enjoys doing most.
Our guest for this first episode of season two of Hack the Process is Alex Cespedes, who hosts Wits About You, a topic-driven podcast for freelancers in their twenties and thirties about the soft skills in life that their parents and teachers may not have warned them they’d need in order to succeed. But the advice Alex shares is applicable to anyone facing the confusion and uncertainty of making their way in the current economy. Alex tells us how the idea for his show’s distinctively clean and crisp radio-like format was inspired by his own struggle to embrace, rather than overcome, one of his personal challenges. He’ll also tell us how he made his show appealing enough that sponsors started reaching out to him, and how he both both built and built upon his personal network to attract guests like Marketing guru Seth Godin.