When he started building Acuity Scheduler back in 2007, Gavin Zuchlinski was trying to help his mother solve scheduling problems for her massage business. But as more people started using the product, he listened to every piece of customer feedback, building a passionate user base, and a product that responded to the evolving small business market. In this episode, Gavin will tell us why he left a job he loved to turn his side hustle into a full time role, how growing up with entrepreneurial parents helped support his choices, and what the challenge is like when learning to delegate while growing the company he built from the ground up.
By day Nicaila Matthews is a social media strategist and Senior Manager for Social Media Marketing at NPR, but in her spare time she runs a podcast called Side Hustle Pro, featuring interviews with successful black women entrepreneurs. In this episode of Hack the Process Nicaila will tell us why she chose to focus her subject matter at the expense of narrowing her audience, what keeps her motivated to continue her side hustle despite her successful professional career, and how her research and launch strategy contributed to her show’s success.
Omar Zenhom realized a semester into a Wharton MBA program that his ten years of independent teaching experience already gave him the background to teach people what they really needed to know to run a business. His popular $100 MBA podcast now has close to 900 episodes, and it’s helping to grow the audience for his library of business training materials. Along the way, he realized he needed a better tool to host his online classes, so he developed the Webinar Ninja service to scratch his own itch, and turned it into a software-as-a-service business by popular demand.
In this episode, Omar will tell us:
why he believes that having immigrant parents broadened his perspective and strengthened his resolve,
how leveraging your strengths can help set you in the most sustainable direction for your business, and
what it’s like running a company with a cofounder and partner who’s also your spouse.
Finding the confidence to enter the privileged world of Silicon Valley entrepreneurs is hard enough, and all the more so when you come from a different country with a background of poverty. But serial entrepreneur Ricky Yean found ways to turn his differences into advantages by recognizing less obvious solutions to shared problems. After building Crowdbooster, a successful social media analytics firm, Ricky is now planning to disrupt the world of public relations, making metrics-driven journalist outreach accessible to small businesses on a subscription basis. In this episode Ricky will tell us how he positioned himself to attract venture capital, what his experiences with startup incubators taught him, and how he turned his people skills into leadership by helping others around him achieve.
Curtis McHale took his training as a counselor and applied it to his work in web development, writing books and articles and hosting a podcast to help small businesses define their processes. He also coaches freelancers about how to optimize their work around the life they want to lead. Along the way he’s learned how to delegate the tasks he doesn’t enjoy, while holding onto the ones he finds energizing. In this episode, Curtis will explain how he trains his clients not to send him emails, he’ll share the process he follows to separate his work time from his personal time, and he’ll tell us how he turned his passion for Lego into a branding tool for his business.