When he started building Acuity Scheduler back in 2007, Gavin Zuchlinski was trying to help his mother solve scheduling problems for her massage business. But as more people started using the product, he listened to every piece of customer feedback, building a passionate user base, and a product that responded to the evolving small business market. In this episode, Gavin will tell us why he left a job he loved to turn his side hustle into a full time role, how growing up with entrepreneurial parents helped support his choices, and what the challenge is like when learning to delegate while growing the company he built from the ground up.
By day Nicaila Matthews is a social media strategist and Senior Manager for Social Media Marketing at NPR, but in her spare time she runs a podcast called Side Hustle Pro, featuring interviews with successful black women entrepreneurs. In this episode of Hack the Process Nicaila will tell us why she chose to focus her subject matter at the expense of narrowing her audience, what keeps her motivated to continue her side hustle despite her successful professional career, and how her research and launch strategy contributed to her show’s success.
From speaking at his high school graduation to running a motivational consulting business, Jay Wong always knew deep down what he was meant to do, once he let go of trying to control the process. Jay’s authentic enthusiasm shines through in this episode of Hack the Process as he discusses meeting his mentors on his Inner Changemaker podcast, how he came up with his focus on legacy over currency, and the importance of applying what you learn, whether it’s a business lesson or the simple lifestyle choices that help keep Jay rested, hydrated, oxygenated, and ready for the next opportunity.
The problems we face can sometimes show us the path we need to follow. Brothers Guy and Ilan Ferdman learned this early, transforming their personal struggles with depression and financial hardship into a marketing and personal transformation business, Satori Prime, that lets them explore their own educational growth while also helping others. In this episode of Hack the Process Guy and Ilan will tell us why their business model keeps evolving instead of following a fixed pattern, what it feels like to discover abundance by mindfully embracing discomfort and fear, and how they went from doing everything in their business themselves to letting go of the details and trusting the process.
Frank Strona is a public health advisor for the Centers for Disease Control and Prevention who served on the Presidential Commission for the Study of Bioethical Issues in 2016. He also runs a private consultancy called MentorSF, where he teaches clients of all generations how to use social media to share their personal stories and advance their career goals. In this episode, Frank will tell us how he capitalized on his experience as sexual health educator and activist when he went back to school later in life, how mentoring continues to play a role in his career, and what nonprofit work has taught him about bringing your own privilege to the table when trying to help someone else with a different background.